Get seen on search

What is SEO?

Search Engine Optimisation (SEO) is the process of improving the visibility and ranking of a website in search engine results pages (SERPs) on the likes of Google and Bing.

It involves optimising website content, structure, and other elements to align with search engine algorithms, ensuring that the site is easily discoverable by users searching for relevant information.

The graph below shows a 1400% increase in search impressions and 600% increase in click traffic over a 12 month period after implementing a comprehensive SEO strategy for UNTIL. This project involved wholesale changes to the sites UX, and content strategy designed to provide relevant information about going freelance within the health and wellness industry.

Why is SEO important?

SEO boosts online visibility, credibility, and organic traffic by improving search engine rankings. Users rarely go past the first page, ranking high on search engines essential for brands looking to grow. Especially as an optimised website is seen as more trustworthy, and strengthens your brand reputation.

Unlike paid ads, SEO is cost-effective and delivers long-term results without increasing spend. It also ensures brands reach the right audience through targeted keyword optimisation, and content strategy.

In competitive markets, strong SEO provides an edge to brands looking to increase their market share. Over time, it drives sustainable growth by attracting high-quality traffic. In short, SEO is a powerful, long-term strategy for enhancing online presence, credibility, and revenue.

How to increase my websites traffic?

This is exactly the question the Anti-Wrinkle Clinic were asking.

They wanted to develop a new website, and due to regulations, they can't run paid search ads so ranking organically on search engines was an important channel for them to generate new business.

The strategy with this clinic was all about giving people answers, no fluff. Within the world of aesthetic treatments, search volumes are really high with prospective patients having a high desire to learn more about the outcomes, effects, and the person conducting them.

After developing a new website, that implemented a high-standard of technical SEO practices, on-page optimisation and enhanced UX flows and elements, I developed a comprehensive SEO strategy that boosted search traffic, page rankings, and ultimately, generated the clinic more leads.

The graph below shows a 6 month period where I grew the search traffic by 350% and impressions by 540%.

A highlight of this project was creating useful content around treatments that were growing in popularity rather than chasing the most difficult search terms and treatments. Whilst traffic was informational it allowed for users to learn about a variety of treatments easily and quickly.