get More patients finding your clinic.
See how we helped Dr Yiannis grow consultations by 38% in 6 months through SEO and CRO.
Ranking no.1 across ai search & citation, as well as traditional search engines
boosting the anti wrinkle clinic
Dr Yiannis wanted to develop a new website, and due to regulations they can't run paid search ads. That meant ranking organically on search engines was a priority for them.
I helped the clinic design and launch the new website, that implemented a high-standard of technical SEO practices, on-page optimisation and enhanced UX flows and elements.
Then implemented an SEO strategy that boosted search traffic, page rankings, and generated the clinic more leads, through a hub-and-spoke strategy.
The content focussed on providing curious people who were researching with informative, expert answers and opinions to highly searched answers, across multiple treatments and services.
four areas we covered
UX/UI Design
Improving the overall design and user experience, primarily designing for a mobile first experience so that the traffic generated through search could navigate and find their answers quickly.
On-page
This is the base, making sure search engines can crawl and index the website efficiently. Improving all aspects like site speed, usability, headings structure, publishing sitemaps and schemas.
This also involved optimising specific website elements, code, user flows, or whole page designs to improve usability for search engine rankings.
Off-page
We focussed on growing the website's reputation and authority through acquiring high-quality backlinks from other reputable sites and news outlets.
Regurlar content
We created unique, valuable, and relevant content that answered the audiences questions and establishes their expertise. Most notably, winning with product opinion pieces from Dr Yiannis.
What was achieved
400%+
Increase in website traffic
From 1,000 to 5,000 monthly visitors, an increase of 1,750 potential patients discovering the clinic every month.
540%+
increase in search impressions
Dr Yiannis' clinic now appears in Google searches 243,000 more times each month.
43%
increased search visibility
The clinic now appears in top positions for 43% more aesthetics treatment-related searches.
38%
increase in consultations
Roughly 18 new patients booking consultations or appointments each month.
Why Aesthetic Clinics Need SEO
78%
of your potential patients are doing research online long before booking a consultation.
900%
increase in overall local searches in the last 2 years. Google Trends
75%
of potential patients never scroll past the first page of Google search results when searching for a clinic or treatment information.
46%
of all Google searches are looking for local information and nearby businesses.
See If Your Clinic Is Ranking
46% of searches are looking for "near me" services, if you're not optimised, they'll find your competitor instead of you. Find out how you currently rank with our free website & SEO audit.
About will
Web Designer
I have +10 years designing UI in Figma, and +8 years experience building production-ready Webflow websites using client-first framework.
SEO & Growth
Clinic websites that rank with technical SEO embedded into the website from the start, not bolted on after launch. If website transfer is picked, all are completed with minimal disturbance to rankings.
Scaling clinics to £4.5M ARR
My background includes scaling a health-sector brand from early stage to £4.5m ARR as Head of Design & Marketing, alongside Webflow builds and SEO delivery across healthcare and B2B clients.
5+ years working with clinics
Delivered web design and Webflow projects for clinics and individual health professionals within the London healthcare industry,
website design PROJECTS
flexible wellness workspaces
Building the first flexible workspace for London's ambitious health & wellness practitioners. Leading design and marketing from pre-launch through to ~£4.5m ARR and 3 physical clubs.
Uplifting london skin clinic
Helping Dr Yiannis with an improved clinic website and supported with SEO strategy, growing consultations by 38% in 6 months.
Leadership consultants
Webflow design and build for Maximy, a leadership consultancy. Marketing site, CMS blog, and Memberstack-gated members area built from scratch for corporate clients.
Baby loss club website
Quick fire landing page design turned around in 2 days. This project included refining the brand identity for a digital experience.
Effortless EV charging
Supporting EV Infinity with the SEO and webflow design, growing the traffic to +1k/month and enabling +2k of app downloads through search.