Boosting consultations by 38% in 6 months

See how we helped Dr Yiannis grow consultations by 38% in 6 months—without paid ads.

get your business to the top chatgpt & other traditional search engines

four areas we covered

  • white search icon on pink background

    Technical

    This is the base, making sure search engines can crawl and index the website efficiently. Improving all aspects like site speed, usability, headings structure, publishing sitemaps and schemas.

  • speedometer icon on pink background

    On-page

    Involved optimising specific website elements, code, user flows, or whole page designs to improve usability for search engine rankings.

  • icon illustrating going a to b on pink background

    Off-page

    We focussed on growing the website's reputation and authority through acquiring high-quality backlinks from other reputable sites.

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    Regurlar content

    We created unique, valuable, and relevant content that answered the audiences questions and establishes their expertise. Most notably, winning with product opinion pieces from Dr Yiannis.

Website and seo optimisation

Dr Yiannis wanted to develop a new website, and due to regulations they can't run paid search ads. That meant ranking organically on search engines was a priority for them.

I helped the clinic design and launch a new website, that implemented a high-standard of technical SEO practices, on-page optimisation and enhanced UX flows and elements.

Then implemented an SEO strategy that boosted search traffic, page rankings, and generated the clinic more leads.

The content focussed on providing curious people who were researching with informative, expert answers and opinions to highly searched answers.

Web design for London Skincare Clinic
Line graph showing total clicks and impressions from November 2024 to August 2025, with clicks peaking around 80 and impressions around 8K, total clicks at 16.1K and total impressions at 1.78M.

What was achieved

  • 350%+

    Increase in website traffic

    From 500 to 2,250 monthly visitors, an increase of 1,750 potential patients discovering the clinic every month.

  • 540%+

    increase in search impressions

    Dr Yiannis' clinic now appears in Google searches 243,000 more times each month.

  • 43%

    increased search visibility

    The clinic now appears in top positions for 43% more aesthetics treatment-related searches.

  • 38%

    increase in consultations

    Roughly 18 new patients booking consultations or appointments each month.

Why Aesthetic Clinics Need SEO

  • 78%

    of your potential patients are doing research online long before booking a consultation.

  • 900%

    increase in overall local searches in the last 2 years. Google Trends

  • 75%

    of potential patients never scroll past the first page of Google search results when searching for a clinic or treatment information.

  • 46%

    of all Google searches are looking for local information and nearby businesses.

Person holding a white mug while using a MacBook Pro with Google search page open on the screen.

See If Your Clinic Is Ranking

46% of searches are looking for "near me" services, if you're not optimised, they'll find your competitor instead of you. Find out how you currently rank with our free SEO audit.