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Rank on ai search
Find out more about how I help your business rank first in AI search engines like ChatGPT and Perplexity.
How people are searching is changing
SEO has never been so important
50%
of Google searches will involve AI summary features by 2028. McKinsey & Co
900%
increase in overall local searches in the last 2 years. Google Trends
75%
of potential patients never scroll past the first page of Google search results when searching for a clinic or treatment information. SEMrush
46%
of all Google searches are looking for local information and nearby businesses. HubSpot
optimise for both
Technical setup
This is the base, making sure AI search or engine can crawl and index the website efficiently. This includes improving site speed, usability, headings structure, creating sitemaps and schemas.
On-page experience
Optimise specific elements of the website like heading structure, user flows, or whole page designs to improve usability for AI and human search.
Off-page authority
We focus on growing the website's reputation and authority through acquiring high-quality backlinks from other reputable sites, through the likes of guest blogs. AI prioritises domains with strong backlinks, authority, and visibility
valuable content
We create unique and relevant content that answers your audience and customers questions. Helping you establish your voice and share your expertise.
Web development, AEO & SEO Optimisation
Dr Yiannis wanted to develop a new website, and due to regulations they can't run paid search ads. That meant ranking organically on search engines was a priority for them.
I designed and launched a new Anti-Wrinkle Clinic website that implemented a high-standard of technical AEO & SEO practices, on-page optimisation and enhanced UX flows and design features.
Furthermore, supporting their AEO & SEO strategy, boosting search traffic, page rankings, and ultimately generated the clinic more leads.
We focussed the content on providing curious people who were in their early stages of researching, with quick, expert answers and opinions to highly searched questions.
What was achieved
350%+
Increase in website traffic
From 500 to 2,250 monthly visitors, an increase of 1,750 potential patients discovering the clinic every month.
540%+
increase in search impressions
Dr Yiannis' clinic now appears in ChatGPT and Google searches 243,000 more times each month.
43%
increased search visibility
The clinic now appears in top positions for 43% more aesthetics treatment-related searches and prompts to AI searches.
38%
increase in consultations
Roughly 18 new patients booking consultations or appointments each month.
FaQs
If you can’t find the answer you’re looking for, please contact me and I will get back to you as soon as possible.
What is Answer Engine Optimisation (AEO)?
AEO is the practice of optimising your content and website for AI-powered search engines like ChatGPT Search, Perplexity, and Google's Gemini, to cite your website and reference your brand in their responses.
What are the components to AEO?
AI search engines are looking for content they can trust and easily understand. Here's how to give them what they need:
Put answers front and centre – Start with the answer, use FAQ sections, and back it up with data and original insights. Be the source AI wants to quote.
Make it easy to read (for robots) – Use schema markup, clear headings, and organised lists or tables. Help AI understand your content without working too hard.
Show you know your stuff – Include author credentials, cite your sources, and share case studies or original research. AI values credible content.
Keep your site healthy – Fast loading, mobile-friendly, good internal linking, clean design & structure. AI prefers sites that have good design and work well.
Share what only you know – Original surveys, yearly data, and insights that give AI something it can't find anywhere else.
Get recognised as an authority – Be consistent with your brand name everywhere, and get listed in knowledge bases like Google, LinkedIn, and Reddit.
Stay human – Use real authors with real expertise. AI can spot generic content and prefers genuine knowledge from real people.
How much to rank on ChatGPT?
I offer on a project-project basis for web design as every website has varying requirements. Most clients invest between £2-3k for a typical website project. This includes 5 pages, utility pages, and blog/cms setup.
Marketing is billed as a bespoke retainer to fit with your goals and investment. All marketing services have a minimum of 3 months contract.
What's the difference between SEO vs AEO?
SEO gets you ranking in search engines like Google. AEO gets you featured in AI-generated answers from tools like ChatGPT or Perplexity.
They work together and share many of the same signals for search. A lot of what helps you rank in Google also helps AI tools find and cite your content. Plus, features like Google's AI Mode sit right in the middle of both AI Search an. The foundations are similar but there are some key differences in how you optimise for both.
See If Your Ranking on AI
46% of searches are looking for "near me" services, if you're not optimised, they'll find your competitor instead of you. Find out how you currently rank on ChatGPT and traditional search engines with our free audit.