Anti Wrinkle Clinic is a leading London aesthetics clinic offering injectable treatments, skincare, and non-surgical procedures.

The brief

They needed a new website that could perform — faster, better UX, and built to rank organically. Paid search is off the table for medical aesthetics under UK regulations, so SEO wasn't a nice-to-have; it was the primary growth channel.

What I did

Redesigned and built the site in Webflow, and then moved straight into an ongoing SEO retainer.

Developing a hub-and-spoke content strategy targeting high-intent treatment searches and pages, optimised all treatments on-page, resolved technical errors, and published four articles a month over 16 months.

Over a six-month window, search traffic grew by 350% and impressions by 540%. Traffic is up 400% overall and conversion doubled.

Tools used

Figma, Webflow (Client-First), GA4, Search Console, SEO Tools