Sanex is a global skincare brand under Colgate-Palmolive, known for its dermatologist-backed body care range.

The brief

‍While at What If Innovation, I was brought in as Senior Designer to concept and design a brand new product range for Sanex. The work needed to be polished enough to land in front of the CMO — physical samples included.

What I did

‍Led the design of the new range end-to-end, from brand identity through to packaging. Developing the visual language, creating production-ready artwork, and overseeing physical samples being created.

The work had to sit credibly within an established global brand while carving out a distinct identity for the new range.

To validate the concepts in the real world, we hosted a pop-up in Paris. Testing the sample product and concept with the public.

Tools used

‍Adobe Illustrator, Adobe Photoshop