Spoke Hire is a classic car hire platform — an early-stage startup with a distinctive product that needed a digital home to match.

The brief

They had an initial brand but no website or app experience to speak of. The brief covered the full Webflow design and development of the marketing site and app UI, taking what existed and turning it into something contemporary and considered that could hold its own in a premium market.

What I did

Designed the site and app experience end-to-end, building the design system and responsive experience from scratch in Figma before developing in Webflow. The visual direction leaned into the nostalgic, premium feel of the product — bold imagery, clean layouts, and a UI that felt more lifestyle brand than generic SaaS. As a side exercise, I put together a mock ad in five minutes using Nano Banana to explore how the brand could move in video.

Tools used

Figma, SEO & analytics tools, Claude