Speedo, owned by Pentland Brands, is one of the world's most recognised swimwear and aquatics brands.

Pentland's innovation team were exploring how Speedo could help get more girls into the water. They needed a designer to take 13 concepts from the team and bring them to life visually for testing with consumers in focus groups. All 13 were produced in 5 days with a few rounds of amends.

I worked through each concept individually, creating every visualisation and design renders to communicate the idea clearly to a consumer.

Throughout the project I used a combination of Photoshop, Illustrator, AI image gen, and Figma to move fast without loosing quality. I have a attached a few random concepts that I wont go into much detail about.